but if you take away early childhood education, slash k-through 12 funding, they won't go far. >> jennifer: that ad is airing in colorado, florida, ohio virginia, wisconsin. michelle do you think that that message is effective with parents? swing states? >> i think it's a very compelling ad. it will hit parents, women, children. it's going to hit white middle class voters who firmly believe and understand that the way to be prepared for a 21st century work force is through education. if you live in ohio, wisconsin, michigan, if you live in states where manufacturing jobs are disappearing, you know the way to find a job is education, and for that reason alone, it is a very, very compelling ad. >> jennifer: the nra has come out with a new ad. do you think that because of nra is using a bit of fear in its ads do you think it is going to work in 2012? >> no. i have been to more gun shows than probably any democrat in washington, d.c. and prosably most states around this country. >> jennifer: really? >> yeah, it's one of the things i do with my father from a very early age, and the only thing t